I work as a Conversion Tracking Specialist and Web Analytics Expert, helping businesses fix inaccurate ad and analytics data. My work covers Google Ads conversion tracking, GA4 implementation and reporting, Meta Pixel and Conversion API, Google Tag Manager and server-side tracking, and third-party checkout tracking.

I also connect CRM systems like GoHighLevel directly to ad accounts, so offline conversions and closed deals are tracked accurately, and build custom reporting dashboards in Looker Studio to bring it all together. Every project in this portfolio reflects the same goal: giving businesses data they can actually rely on to make marketing decisions.